If you’re looking to grow your email list fast, free reports and white papers are among the traditional go-to lead magnets you could turn to. But even these time-tested lead magnets are sometimes hit or miss.
And with website conversion rates special lead hovering around 2.9%, according to a study, it’s clear that something needs to change.
This raises an important question: What can you offer that will encourage people to willingly share their email addresses? The answer lies in content upgrades.
Thanks to their ability to bring in a wave of new email subscribers, content upgrades are among the top lead generation strategies worth trying in 2024.
Let’s start at the beginning.
What is a Content Upgrade? How Does It Work?
A content upgrade is a method for generating leads on your website that works by offering extra information, an extended version of the article, or an extra piece of content that is closely related to the article. It’s practical because you can simply repurpose your existing content—like turning a full article into an audio recording or a good example of an optimiz social expanding content to include new information.
Utilizing text-to-speech software can quickly convert your written content into audio files, making it more accessible and appealing to audiences who prefer listening over reading.
You don’t have to create something new to offer a content upgrade to generate leads. Since your articles, when optimized for search, already generate traffic from search engines, you can simply leverage this by adding a form field with a call to action.
How is a Content Upgrade Different from a Lead Magnet?
Content upgrades and lead magnets serve the same purpose. They’re designed to help you collect leads.
A lead magnet is simply a whole piece of content or business fax lead something else of value that you offer in exchange for contact information. A content upgrade is a little different. Think of it as an extension of existing content.
Let’s say that you write a post with 101 tips to train your dog. You post the first 20 tips on your website, then insert the content upgrade.
If people want to read the full piece of your content, they need to give you their email address in exchange for the download.
of content they are reading.
