15 Step Website Audit Checklist (& PDF Template)

Great websites make businesses more trustworthy. According to web korea telegram data credibility research from Stanford University, 75% of users judge a company’s credibility based on the quality of their website. Many factors contribute to a user’s positive or negative experience on a site like the way it is designed, load speed, content quality, ease of navigation, usability and more. Competition online is accelerating in this day and age, so it’s important to ensure your website is performing optimally across all these criteria. The best way to assess a website in a holistic way is to perform a website audit. Use this website audit checklist to conduct professional website audits for your clients.

Check Google Analytics Tracking Code

If the Google Analytics tracking code is embedded directly on the website or today’s stock price first implemented via a 3rd party plugin, you should consider moving the code into Google Tag Manager. This is Google’s free tag management tool which is installed once on the site and then managed easily via the Tag Manager dashboard. It’s basically a container that you can add any tags/pixels (including GA) needed for tracking, retargeting or any other purpose. Together, these 15 checks and audits are an important first step when you start working with a new client and can also be a recurring activity as part of an annual review of website performance. Download our 15-step website audit template at the bottom of this guide to create a comprehensive audit report.

Check Events and Goals are Setup

Events are key actions on the website that you want to track in GA. For example, you may  india number list have a multi-page registration form and you want to determine when the user makes it to each step. Or you may have an image gallery and you want to determine when the user has reached the end. These actions that the user can perform on your site are called Events. You’ll need your developer to add JavaScript to the key actions throughout your site to notify GA when these events happen. Related to events are Goals. These also need to be set up in GA in the Admin section. You can create goals based on URL rules, behavior on site (time and pageviews) or Events. The distinction between Events .