Open rate is crucial because it is the first layer of engagement. B2B businesses can increase open rates by writing compelling subject lines and ensuring that emails are relevant to the needs and interests of their audience.
3. Tuesday is the best day. Best B2B emails of the week
The right timing can improve the success we humans are no longer the only ones connected of any email marketing campaign. Making sure emails are sent in a timely manner can help increase open and click rates.
For B2B marketers, the best time to send emails is Tuesday, specifically from 9am to 12pm and 12:01pm to 3pm EST. On the other hand, you should avoid sending emails on Saturdays and Sundays, as these days are the least productive.
Image via HubSpot
4. 77% of B2B buyers want to be contacted via email
It’s not hard to see why email is the leading cold mailing in the b2b segment, which brought 45 leads communication medium, preferred by more than three-quarters of B2B buyers.
Even if buyers have busy schedules and multiple priorities, they can respond via email at a time that’s convenient for them, allowing them to manage their time effectively.
Emails can also be easily accessed from any device and location. This makes it easier for buyers to stay connected and informed no matter where they are.
5. About 31% of B2B marketers admit that email newsletters are the most effective lead nurturing tool
If you’re not leveraging email marketing to nurture leads, you could be missing out on opportunities.
In a recent B2B content marketing report, results showed cameroon business directory that three in ten marketers believe email newsletters are very effective at nurturing leads.
These newsletters allow marketers to deliver valuable content, updates, and personalized information directly to potential customers. This regular communication helps build trust, keep the brand top of mind, and guide prospects down the sales funnel.
6. About 75% of B2B companies use email marketing software to implement content marketing strategies
Ever wonder how most B2B companies maintain such sharp marketing strategies? Here’s the secret: 75% of companies use email marketing software to enhance their email marketing efforts.
With the right software, you can quickly and efficiently create automated emails and track open rates, click-through rates, and conversions in real time. If you haven’t used one yet, you might want to consider using one of these.
7. About 32% of B2B buyers place orders via email
It’s not just B2B businesses that appreciate the convenience of email, their buyers do too.
According to a survey by Statista, 32% of B2B buyers prefer to place orders via email. Only 29% rank a sales representative as their preferred purchasing channel.
