Netflix is estimated to save $1 billion a year thanks to its big data algorithms. His story begins in 2006, when he launched a million-dollar “Netflix prize” for whoever could create the best algorithm to determine subscribers’ opinion of a series or movie based on previous scores. Today, 80% of the content played on comes from the recommendation system. Netflix employs several traditional business intelligence tools and combines them with modern big data technologies such as hive, etc. The result is an algorithm that predetermines the content that users are most likely to see. In the end, the key to success is personalization, and big data is what makes it possible. Only then can they provide a unique experience for each user.
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apple apple uses big data applied to Chinese American Phone Number List behavioral economics , in order to extract conclusions about its user base and Economics that have helped him build his brand: tribalism : tribes are social groups with similar interests and beliefs, sharing the same identity. In that sense, users of apple products are a tribe that shares the same aesthetics and lifestyle. Endowment effect : we tend to value things we already own more, and big data shows that we are willing to pay more for them.
Apple implements this principle by allowing you to try the products in its stores. Social proof – this principle is based on leveraging user testimonials and recommendations from family and friends. Heuristics : people use “Mental shortcuts” to make snap judgments. Apple makes the most of this principle in its packaging, since it is considered that if a package is well designed, the product will also be.
Halo effect – this cognitive bias judges Marketing List the quality of a product based on impressions of previous products. Thus, apple has been creating a long history of successful launches that make it buy its brand little less than blindly. Price : apple’s big data analysis reveals. That its pricing strategy works, despite being unintuitive. Its products are always priced high and they never go on sale. Barcelona metro metro de implemented. The system, which uses artificial intelligence to improve ventilation and help control coronavirus infections in the metro network. This control system analyzes different variables, such as the thermal sensation, temperature, humidity, the quality of the indoor air in the stations and the electrical consumption of the ventilation. All these variables are centrally correlated to establish. The optimal ventilation strategy thanks to a dynamic algorithm based on machine learning techniques .