The selection includes digital marketing tools that save time, help plan tasks and launch successful advertising campaigns. We have collect only the most popular and convenient platforms, excluding the obvious ones (such as Wordstat and Direct).
What is Digital Marketing in 2023
Digital marketing is the promotion of goods through digital communication channels: social networks, websites and blogs, chat bots, QR codes, push notifications, DOOH advertising and others. This type of marketing is also call digital. Its main feature is that, if set up correctly, all processes are automat, and the results are strictly measurable.
For example, a marketer plac
An advertisement in an elevator with a QR code from Yandex Metrica – all clicks on it can be easily track, and users who have perform certain actions can be segment to customize the advertisement. Or another example – when email marketers set up automatic mailings, they know exactly how many people open the letter, how many of them read to the end and follow the link.
We have compil a list of universal promotion tools that save time and make communication with the audience productive.
Monitoring and competitive analytics
Digital marketing is bas on high-quality analysis: target audience, competitors, niche. These services will save time and help prepare high-quality research.
SimilarWeb
What is it? A platform for researching competitors and website traffic. It provides information on the number of visitors, traffic sources, bounce rates, and other metrics. In total, there are more than 20 functions.
What is it for? It evaluates traffic quality, monetization, number of external links and other indicators and compiles a resource rating – you can see the most popular of them in a specific niche, as well as compare your site with market leaders and competitors.
The service is paid, but there are free options and a trial test period. For example, to get primary data about a site, just enter the link on the main page of the service. In the report, you will get approximate indicators of visits and audience composition:
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The platform will also show the top interests of the site’s audience – this will help to better understand the target audience, for example, in order to further adjust the content strategy:
SpyWords What is it? A service for analyzing keywords in competitors’ contextual and search advertising
What is it for? To analyze competitors’ advertising and select effective phrases to set up high-quality advertising and get more leads.
The service will show competitors’ ads, help study texts, titles and call-to-action, data on positions and number of requests. SpyWords will help taiwan telegram marketing collect a semantic core and select adjustments for keywords – this way you will determine phrases for which it is worth paying more for a click.
The platform is paid, but there are free functions – for example, you can analyze queries by domain, compare them with competitors’ domains and select key phrases.
Target Hunter What is it? A parser for searching and analyzing the target audience of VKontakte
What is it for? Find the most interest audience segments by interests, place of residence, demographic and other characteristics. In total, the program has more than 150 tools.
Target Hunter offers features that are phone number lt not available in the standard VK advertising account. The service provides a detail view of what keywords competitors use and helps optimize content. In addition, the platform can create bots for autofunnels and mailings to send all the most important news to subscribers in private messages.
Search Engine Optimization
On the Internet, what is not on the first page of a search engine does not exist at all. Therefore, SEO is an important element of Internet marketing. And the set of tools for optimization is not limit to Wordstat and Webmaster.
Ahrefs
What is it? A service for SEO analysis of websites.
What is it for? Analyzes link mass, evaluates positions and traffic.
Backlink collection and analysis is the main function of the platform. Ahrefs will show the overall site rating, the number of backlinks, the potential cost of traffic from them, and also analyze broken links.
The tool will help you understand positioning, check the link mass of competitors and evaluate the quality of donor sites (links from which lead to your resource). The platform will be useful for those who want to evaluate the quality of traffic, positions and analyze keywords to form more accurate queries.
The service has disabl support for users from the Russian Feration, but any convenient VPN will do for access
Yoast SEO
What is it? WordPress content management system plugin for search engine optimization of a website.
Why is it ne? To optimize the content on the site for better ranking
We have talk about this miracle plugin more than once. It is us by almost all digital specialists for online stores and blogs creat on WordPress. Here are some of the functions of Yoast SEO:
adding meta tags (title, description) for posts and focus words,
creating breadcrumbs,
prohibition of indexing of specific pages,
creating a sitemap for indexing.
Setting Up Meta Tags in Yoast SEO
Key Collector
What is it? A service for working with the semantic core.
Why is it ne? To collect and cluster key queries to form a semantic core for the site
A site with a competent semantic core will get to the top of search results faster. You can collect queries manually, but with Key Collector automation it will take less time. The program is convenient for marketers who work with several clients, advertising agencies, and for those who simply do not want to waste time collecting semantics manually.
The service determines the level of competition for various key queries, can spy on competitors’ keys and analyze seasonality, and can also give recommendations on site interlinking.
