“You don’t ne a website,” “it’s expensive. You can do without a domain” — we’ve collect and dispell popular misconceptions that hinder your advancement in the online space.
Myth 1: “I don’t ne a website; social networks are enough for my company.”
Truth: Social networks will help beginners to advance, but to scale and grow a business, a website is necessary.
Would you take seriously a company that does not have its own website? Social networks really help businesses and can be an effective tool for promoting a brand on the market, collecting feback and increasing loyalty. The website is aim at sales, helps small, mium and large companies scale up. Since 2017, the number of users who buy online on websites and aggregators has doubl, and the volume of e-commerce in Russia is growing by 30-40% annually.
Advantages of the site:
wide target audience – the site’s audience is not limit to users of a specific social network, your resource can be seen by all Internet users;
the site is your personal online store in the online space : even if the social network is block for certain reasons, this will not happen to the site;
online payment – via social networks, payment is most often accept by transfer (for clients, this is an additional risk), on the site you can connect various types of payment, from a bank card to the SBP, and checks will automatically be sent to users by email;
sales automation – just set up a CRM system, connect acquiring and your site can bring in orders 24/7, while all customer information will be systematiz in the database;
promotion opportunities – to attract traffic to the site, you can use tools such as SEO, target and contextual advertising, email newsletters;
image formation – in addition to the product line, the site can contain any interesting and useful information for clients about the company and the industry: reviews, event announcements, blog articles.
In addition, many large companies (Adidas, Zara, Askona, Bosco and Philips) note that sales on their own website increase the margins of their products.
Myth 2: “The main thing is that I like the site.”
Truth: A website must meet business objectives, be user-friendly, and have a flexible UI/UX design.
If you keep your Vietnam phone number vetnam phone number data data simple and only ask for necessary information to increase sign-up rates. Customers can open accounts very easily. And the easier it is for them to open an account, the more interested they will be in learning about you. Creating an effective Vietnam phone number database takes time and effort.
Not everything on the site may please the business owner or the head of the sales department – leave subjective assessments, because the perception of the site by customers is different. When developing, programmers, web designers and marketers take into account many details.
Myth 3. A website is expensive. It’s cheaper to create one yourself than to order one.
Truth: This myth is only half true.
And here’s why:
A website is not always expensive. Yes, a premium design from a well-known digital agency will cost several hundr, and sometimes millions of rubles – it depends on the functions that ne to be implement. But a selling website that meets all modern requirements and solves business problems can be purchas for much less money. For example, with Reg.solutions you get an adaptive website with a ready-made set of tools for business: a chat aggregator, interactive catalogs, booking modules and online recording. In addition, Reg.solutions includes an SSL certificate and protection from DDoS attacks.
They are stopping you from promoting your business: 6 myths about website development and creation
Website for the dessert factory Marzi Pani on the service “Reg.solutions”
The comprehensive website solution from
They are stopping you from promoting your switzerland telegram marketing business: 6 myths about website development and creation
Website for the Blam Raven Shop electronics online store on the “Reg.solutions” service
2. Creating a website yourself is sometimes cheaper, but it will take time and patience. This option is suitable for beginner bloggers, webmasters and specialists who want to promote services and products online. There are special tools for this: designers with ready-made templates. For example, Reg.site is a service bas on WordPress (a website content management system), with which you can create a landing page, a business card site, an online store and any other site in a few hours.
They are stopping you from promoting your business:
6 myths about website development and creation
Template for creating a website on Reg.sit
id you play with construction sets as a child? Reg.site is the same construction set, only on the Internet. The final result will depend only on your creativity – ready-made templates can be chang, customiz, rewritten headings, fonts and colors can be phone number lt select, and your photos and videos can be upload. At the same time, you do not ne to understand programming and design.
Myth 4. SEO is not difficult, you can set it up yourself
SEO is the optimization of a website with the aim of bringing it to the top positions of search results. In simple terms, it is to make sure that the website is shown in the search engine on the first lines for a key request. Why is this important:
75% of users go to the first 3 search results, only 0.78% reach the second page;
Online stores receive a third of their traffic from search results.
They are stopping you from promoting your business: 6 myths about website development and creation
That is, if the site does not make it into the top 3, it is left with only a portion of the 25% of users who googl the keyword. And if the site does not make it to the first page, it will not receive even 1% of the traffic for the keyword.
SEO should be done from the very beginning of website development. It is not only writing text, but also many other tasks:
Myth #5: Responsive design is a waste of money
Truth: A modern website should display correctly on all devices, from phones to tablets.
59% of traffic is generat by mobile devices, so it is important to optimize the site for smartphones and tablets. But do not write off the desktop versions – the bounce rate from phones is 40% higher , and the time spent on the site is 2-3 times less than in the desktop version. There is less traffic from computers, but it is of higher quality.
