Happy Knowlge Day, friends! We believe. That the best way to celebrate this holiday is. To replenish your knowlge of the world. We are not calling you back to school. But we suggest you get a dose of ucational materials from our experts.
September 1 — Getting to Know AI Better in the. New Episode of the 640 Kilobytes Podcast
In 2023, artificial intelligence took over the world — first ChatGPT. Then MidJourney, now YandexGPT, GigaChat, Kandinskiy and many other neural networks have appear. They can maintain a conversation, generate images. Write texts and even code. It is not surprising that. The debate does not subside — can artificial intelligence replace creative professionals?
Or is AI more of our assistant and friend
Will we work less and be lazier using neural networks. And can AI be us to launch new brands. We ask Nikita Demenkov, a representative of the Nikolay Ironov project, about this. Ironov is a neural network from Artemy Lebev’s studio, it can draw logos using abstraction, initials, various fonts and other solutions. Today Nikita will tell the story of how AI was hir as a staff member, and share his opinion on where to put a comma in the sentence.
AI cannot be bann or left
The podcast from Reg.ru comes out in two formats – audio and video. You can watch and listen on our YouTube channel , the podcast platform Mave.digital , in the Reg.ru Vkontakte group and on music platforms, for example, in Yandex Music . Previous episodes are available for viewing and listening
Also in September, listeners of “640 Kilobytes” will have another special episode – it was record not only in audio and video formats, but also in the metaverse. The episode will tell you what metaverses are and why everyone is talking about them. So subscribe to podcast updates so you don’t miss it.
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September 6 — the second part of the webinar on the launch of ucational online projects
The French writer Joseph Joubert rightly not: “To teach is to learn twice as much.” And we continu this phrase, which has become a proverb.
To build your own online school is to learn three times as much
After a decline in 2022, the online ucation market recover in 2023 — according to analysts’ forecasts, the market volume will increase by a third by the end of the year . So, if you were waiting for a sign to finally decide to launch your own online courses, here it is! In a series of two webinars from Reg.ru and Netology, the speakers shar their experience and knowlge on how to open a cool and competitive Tech product.
They analyz everything — from planning and designing courses to entering the market and promotion
In the first part, we talk with the head of the ucational direction of Netology Daria Shapileva about the TEch market, the development of course content, positioning and promotion of schools on the market, analyz metrics and cases. You can watch the episode in the recording:
The second part will be releas on September 6. In it, Olga Romanova, an expert in the Business Services department at Reg.ru, will talk about the technical side of launching ucational projects, namely:
How to launch your own website with online courses?
Landing page and course catalog – what is the swen telegram marketing difference and what are the advantages of each? On which platforms can you create a landing page for an online school? How to set up payment acceptance in an Tech project?
For all participants — a mailing list with bonuses from speakers. We recommend signing up in advance — we will remind you about the start of the webinar.
Register
September 21 – Webinar on Lead Generation and Sales in Video Marketing for Online Business
Video marketing is the promotion of goods/services through video. According to a study by the global video company Wyzowl, 9 out of 10 companies trust this tool, and 86% of marketers claim that video increases the number of potential leads. Moreover, video can be us both in paid and organic attraction – for example, with the help of videos in Zen or reels in popular social networks. Who nes video marketing? In short, everyone, because the phone number lt process always attracts more attention than a static photo.
Promotion through video is us in various areas:
E-commerce – Video helps the user make a purchase decision faster. Clothing stores show samples on models.
Hospitality industry – restaurants are filming commercials showing the process of preparing dishes, and hotels are launching virtual tours of rooms and lobbies.
ucation – Private schools and universities attract graduates with videos about the school and student life.
Small businesses are all entrepreneurs and self-employ people. Manicurists, eyebrow artists and stylists show before/after results, and seamstresses demonstrate the sewing process in videos.
Finance – banks are also keeping up with trends, talking about financial literacy in videos and sharing life hacks on how to get more cashback.
Strategy on how to conduct marketing research of the market
The stages of the funnel for attracting customers using video marketing will be discuss in detail with the head of the Reg.ru video content creation group, Dmitry Artamonov. What will be on the webinar: learn how to analyze results, automate processes and scale successful practices.
Who should attend the broadcast?
marketers,
digital marketing specialists,
entrepreneurs and business owners.
Register for the webinar on our website, and we will remind you in advance about the start of the broadcast and send you useful materials after it. During the webinar, you can ask questions and discuss specific examples from your field.
