Lead nurturing is one of the only ways to expand your sales funnel and keep buyers moving through it. These days, consumers need a little hand-holding before they’ll part with their cash.
But what is lead nurturing? And what does it look like in action?
Marketing has become littered with buzzwords that phone number list even marketers sometimes don’t fully understand. It’s hard to keep up.
For instance, you need to know the difference between lead capture, lead nurturing, and lead acquisition.
That’s why we’ve created this primer on lead nurturing. Use it to usher your prospects through the buyer’s journey, answer their questions, overcome their objections, and prove your superiority over your competitors.
What Is a Lead? And How Do You Get Leads?
A lead is someone who has given you their contact information so you can get in touch at a later date for marketing. That’s a mouthful, right?
It’s pretty simple, though. They’re your future customers.
If you’re attending a trade show, you might user manual – example converse with a prospective customer. You might say, “Hey, do you have a card? We could call you later next week so we can discuss this further.”
If the prospect hands over a business card, you’ve just won a lead.
But what does this same process look like in terms of digital marketing?
You can still collect phone numbers, especially if you run a business that is highly driven by a sales team. However, most marketers these days are more interested in getting email addresses.
An email is easier to stomach than a phone call. There’s no reason for either party to think quickly on their feet, and you can automate your marketing processes to reduce manual labor.
Let’s say a prospect finds your website using Google search. They read the page and find themselves interested in your copy. Then they see a signup option, such as a top bar.
The prospect wants your free tips and advice, so they type in their email addresses and click “I Want In!” Now you have yourself a lead.
It sounds simple enough, but you’re competing against a lot of other people in your niche for email addresses. Plus, getting the lead is just the beginning.
Once you have a lead, you have to nurture it.
What Is Lead Nurturing?
Lead nurturing is the process of helping your business fax lead leads make a buying decision. Ultimately, you want.
