Well, that’s simple. Email marketing continues to be the highest ROI online marketing channel out there. In fact, as Luisa Zhou points out, businesses make an average of $42 for every $1 spent on email marketing. And, that ROI trounces b2b email list nearly every other marketing channel out there. With paid search, paid social and SEO averaging anywhere for 2-5x ROI, 42x ROI is simply unbeatable.
And, while behaviors online continue to change.
Email usage continues to hold steady. In 2025, well over half of the world’s population is on email and many of those people check email many times per day. Email knows more about us as individuals than just about anything else on earth. Our new buzz words come and go email knows where we shop, where we work, where we work out, where we eat, what we read and so much more.
So, if you want to grow your audience and customers, you need to be where people are and most of the world is on email. But, there are additional reasons that you should be continuing to grow your investment in email marketing.
Email marketing can be targeted:
You can segment and target your email lists to provide highly personalized and targeted emails that make your email subscribers feel valued and business fax lead help your conversion and loyalty rates. Segmentation, personalization and customization are necessary to win online in 2025 and email enables that with many of the tools listed below including these capabilities on a manual or automated basis.
Email marketing can be automated: Email marketing can be automated so that this channel is always working for you whether it is helping you to send out announcements, respond to requests or issues or encourage people to take certain actions within your marketing and sales funnel.
You can determine the value of each of your emails to make your business predictable: The best email marketers are able to determine how much each email is worth. As we look to create predictability in our businesses, email marketing is a great way to do that.
In order to be successful in email marketing, you need to build up a sizable email list and do so on a regular, consistent and automated basis. The tools below are some of the five best tools to capture emails and build up your email marketing database and also great startup tools when you’re looking
