A few months ago, when Taylor Swift perform in Argentina, a casual event drew attention to a chemical toilet brand: when the blonde finish her first concert, she left the stage so happily that she hugg and kiss Kansas City Chiefs player Travis Kelce, officially announcing their relationship to thousands of fans and cameras. In many of those photos, they can be seen embracing next to a portable toilet from the Basani company.

Within hours, Basani was trending on X and proudly shar videos on social mia that garner thousands of comments.

Even in my case, the meme I lik the most precisely mentions the exposure this photo gave to the brand:

All these brands were quick to capitalize on these events, sharing the posts on their own platforms, unleashing a wave of interactions and attention.

Advantages of Influencer Marketing: Benefits of Celebrity Mentions

When a celebrity mentions a brand on their social mia, it can generate massive exposure and instant attention. This can translate into a significant increase in brand awareness, reach, and potentially, sales. Associating with a famous figure can also enhance brand perception, adding a touch of prestige and cribility, but…

Caution!

Although celebrity exposure can be invaluable (especially if we’re talking about Hollywood actors), it also carries risks that could lead to failure. If the association seems inauthentic or forc, followers may perceive it as manipulative advertising tactics, which could damage the brand’s reputation. Additionally, if the celebrity’s behavior becomes controversial or negative, the association with the brand could have negative consequences. Taking Britney’s post as an example of influencer marketing, associating her with wine after all… was still a risk.