A– leisurely browsing and browsing through the online shelves and racks – but now also makes it possible to ‘really’ shop. To this end, it collaborates with American retailers Macy’s , Nordstrom and Neiman Marcus , among others. But other brands are also represented via the e-commerce platform Shopify , such as Poler Outdoor stuff . More than two million products can now be purchased directly via Pinterest in this way, first via the apps for iPhone and iPad.
pinterest buy it button
Source: Pinterest for Business
Later, the blue buy button will also be visible in the Android and desktop version. You can quickly and new zealand phone number library easily pay for your purchase via Apple Pay or with your credit card. Even in the Dutch app, a stray buyable pin can sometimes be found. But if you actually want to make a purchase, your adventure ends unfortunately at the Dutch delivery address: ‘Oops… something went wrong’.
Pinterest was already known as the traffic generator to websites (after Facebook), but with this new option it seems to become the global profitable showcase of the future.
Visual storytelling with the cinematic pin
In June, Pinterest introduced a new advertising option: a moving promoted pin . And it even has a cleverly chosen and imaginative name: cinematic pin . As if you are pinning from a classic red velvet cinema seat. The cinematic pin plays itself when the user scrolls over it. If the user stops scrolling, the animation also stops. This is different from Instagram and Facebook, for example, where videos often play automatically, something that Pinterest finds annoying.
A ‘skip this ad’ button is therefore not necessary. Tim Kendall, Pinterest’s general 13 content upgrade ideas to turn blog post readers into leads manager of monetization – says the following about it on Marketing Land :
‘What’s really unique about this, is that it keeps the user in control. We believe that clean email autoplay as it exists today is interruptive and annoying. What we believe we have achieved with Cinematic Pins is a way to delight the user, let Pinterest already them stay in control of motion while also allowing the brand to tell their story.’
