So in order to ensure a good user experience that stems from your buyers encountering the type of website that they are already expecting, it’s a good idea not to mess with success.
Alright, so now that we’ve briefly gone over some of the best practices to ensure a user experience that’s pleasant, functional and well-received by your buyers, we can move on to building on top of this strong foundation with directional cues that are right on the mark.
You can think of directional cues as being your secret weapons on any page where you have a call to action, whether that’s for a mini conversion or a bigger conversion.
They’re that little, extra push that can be instrumental in guiding the gaze of your buyers to your call to action, as well as persuading them to make the commitment and click.
That’s why directional cues, when used properly on a B2B page that doesn’t have many other problems (like competing elements or a lack of focus, for instance), can be brilliantly effective.
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These directional cues can be grouped into two, distinct categories: implicit directional cues and explicit directional cues.
Generally implicit directional cues include:
View direction
Color
Visual weighting
Repetition of color, size and new zealand whatsapp number data 5 million shape
Prioritization
Generally, explicit directional cues include:
Arrows
Pointing fingers
People or faces looking at calls to action (body language
Curves
Lines
For our purposes, we’ll focus more on explicit ensure a good foundation in the organization. directional cues on B2B pages because they make a bigger and clearer impression than implicit directional cues. Plus, they are canada cell numbers also easier to see and understand in examples.
What the Science Says About Directional Cues
The use of directional cues is so important that scientific studies have been launched to understand this phenomenon better. Of course, in the B2B industry, it’s material to know whether or not directional cues produce a better cueing effect and response time in users who see the directional cues. This can impact the time and budget invested in a B2B site design.
According to studies like this one from Duke University, there is indeed a correlation between response-time, cueing effects and directional cues.
