Put simply, when you’re looking at a directional cue like an arrow or a person’s eyes moving to a target, your response time isn’t bas! on an automatic reflex. Rather, it’s bas! on the conflict of the spatial info between the directional cue and the ensuing target.
However, the biggest and most important takeaway from all of this is that directional cues work in drawing the eye of the user and getting him to pay attention to the target. Period.
Talking of drawing this research conduct!
y Conversion XL, using eye-tracking data collection methods to quantify user behavior, demonstrat! that people paid most attention to a form when a hand-drawn arrow was us! as a visual cue.
Still, in spite of all of this, there is actually one, vital nigeria whatsapp number data 5 million area that the study didn’t cover, which is a pity.
Thebggest and most important takeaway from all of this is that directional cues work in drawing the eye of the user and getting him to pay attention to the target.
That relates to the effectiveness of these directional cues in cases where B2B pages are already great and feature great user experience.
We strongly believe that B2B pages that already
exhibit this highly efficient layout can benefit even how do you approach this? more from directional cues in that the response time of the buyer, as well as the actual time spent on the objective (read: call to action), will be canada cell numbers positively impact!.
Let’s look at an example of a B2B page where the directional cue is hamper! because of competing elements on the same page. This mistake in B2B web design is naturally something that you should aim to avoid at all costs.
Hae a look at the free trial page of Halogen Software, a provider of talent management services. While the directional cue is clearly the use of color contrast to guide the buyer’s eyes to the call to action button, which is in bright orange, the page has too many competing elements for the directional cue to actually be effective.
