Examples of Good Uses of Directional Cues
When directional cues are done right, they completely enhance the user experience of any B2B page. Your buyer understands perfectly what your page wants him to do, and he appreciates the extra persuasion or push to help get him there.
First up is the website for The Power
of Pinning, which is an online training program that teaches folks who run a product- or serviced-based business how to get the best results from Pinterest.
powerofpinning–directional_cues,_user_experience
It should be easy to see why this explicit directional cue is so norway whatsapp number data 5 million appealing and so effective. For starters…you can’t miss it. When your homepage features a large picture of a woman pointing with both of her fingers to the service’s features and benefits…then you’ve got a winning directional cue.
In addition what makes this page a winner
s the precise focus of the message. The page is contemporary and effective working uncluttered and features only a moderate amount of copy, but that’s more than enough to make site visitors understand the service’s all-important value proposition.
Because of how clear this sign-up page is, there are no competing canada cell numbers elements to the explicit directional cue. As a result, it is highly effective at drawing the eye of site visitors and getting them to pay attention to the service’s features and benefits.
Next up, we have the “Get a quote” page from Geico, the insurance company with the famous gecko mascot. If you take a gander at the company’s homepage, not only do you have the call to action in the upper part of the page (which is where the F-shaped pattern of readers generally starts, to boot), but you also have the Geico gecko’s body directed at the call to action. This is a way to use body language as an explicit directional cue.
insurance—Saving-people-money-on-more-than-car-insurance–directional_cues,_user_experience
It works because the page is already well-organized to begin with. If you notice, there’s a good amount of both white space and padding that helps to focus the user’s eye on the call to action as well. Besides that, the call to action is already high up enough on the page that it’s the first thing a user will notice.
