Behavioral: based on the consumption habits and general behavior of individuals. Attitudinal segmentation is based on individuals’ opinions and beliefs about certain products or services.
lifestyle: is a specific type of psychographic segmentation that considers people’s general way of life! including their eating habits! physical activities and cultural interests.
The possibilities are not over yet: segmentation can involve a lot of other information! such as social status! political opinions and other economic issues that are key to the Marketing operations of any company.
How can this segmentation be applied?
The most important thing is to understand that the main purpose of the segmentation process is to understand the thoughts of your users and consumers! as well as to improve the relationship with your leads! probable future customers. Want a very simple example of how all this can work?
First! we need to understand that! through social networks! we can use psychographic segmentation to find people with different lifestyles.
Continuing with the example! imagine yourself chinese overseas europe data as one of the owners of a newly opened farm hotel and the Marketing team is working on a project for next month.
people to our hotel — and they can do this in several ways. If the chosen method is through psychographic segmentation! several versions of advertising pieces will be necessary.
Do you know why
To understand this! you also need to imagine that one of our leads is all communication with customers is maintained psychologically considered a more laid-back type! usually vegetarian and a nature lover. Now! he sees an advertisement of yours on his social networks! showing the most luxurious environments of our establishment.
It may even attract the interest of a few individuals mobile lead included in this segment! but it certainly won’t be better than an advertisement that shows this person the beautiful landscapes of the The project proposes nothing farm! in a piece that inspires freedom — this is done precisely due to a more “detached” aspect of that consumer.
