Understand the concept of psychographic segmentation and how to apply it to your business
Psychographic segmentation has been us in the marketing world for a long time ! bringing a series of variables to be consider in the analyses carri out by this sector in companies.
With the data from this segmentation! it is possible to generate forecast reports and plan numerous actions to benefit the business.
If you have any questions about how this happens! this article was written especially to help you understand this topic. In it! you will learn the main aspects of this concept.
We will explore the most relevant issues for the Advertising and Propaganda area! as well as the practices involv in applying this strategy. Enjoy reading!
What is psychographic segmentation?
To put it simply! psychographic segmentation is a method us in the marketing sector of companies. The purpose of this segmentation is to divide consumers into groups bas on their attitudes! values! and lifestyles.
and products to meet the nes of each group.
In other words! professionals collect data from their job seekers data consumers and active users (or anyone who has come into contact with Marketing campaigns).
This information can be at various psychological levels ! such as the way these people think (values! interests and opinions)! the way they act (lifestyle and preferr activities) and feelings (anger! fear! nostalgia).
Psychographic segmentation can use a
Cross-reference data and resources from different areas! which end up being complementary to each other:
Target Marketing: process of dividing the market into groups of are you already applying them? individuals who have significant similarities! that is! a set of people with similar characteristics! nes and habits that can be group together for advertising purposes;
Demography: is the science This allows companies to that studies the mobile lead sociodemographic indicators of human populations.
