No matter how hard you try to write the perfect email and pick a beautiful image, it won’t do any good if people don’t click on it. The first thing you ned to do in email marketing is to get people to open your email. And to do that, you ned to grab their attention before they even see the content of your newsletter.
When you open your email, you probably see a bunch of emails pop up in front of you. To decide which one to open first, you quickly scan the subject line, the sender name, and… the preheader.
In this article, we’ll cover what it is, why the preheader is an important element of your email, and how to make it useful.
What is a preheader?
A preheader is a short text that appears to the right (or below, if viewd on a smartphone) of the subject line and gives you a better idea of the b2b email list content of the email.
In this case, the preheader perfectly complements the subject line, revealing the whole meaning of the letter.
Despite its apparent insignificance, it is one of the first operations management improving elements that recipients pay attention to, along with the subject line. According to statistics from Litmus, 24% of users look at the preheader first before deciding whether to open an email or not.
Why use a preheader
The subject and preheader text can (and should) work together to generate interest and encourage the recipient to open the email. If you don’t include a preheader, the email service the recipient uses to view the email will arbitrarily replace the preheader with any text from your email: contact information from the header, the first line of the body, etc. While there’s nothing wrong with that, not including text in the preheader is a missd opportunity to grab the subscriber’s attention.
Here other data from the letter were “pulld up” into the letter – the title of the picture and the first sentence
How to add a preheader to an email
Creating a preheader is a simple process in most b2b phone list email services. You can add a preheader using visible (will be displad at the beginning of the email) or invisible text.
An example of a visible and invisible preheader. In the first case, the preheader is probably hidden on a white background. In the second case, the preheader is the first sentence of the letter, which is visible both in the preview mode and in the letter itself.
To add an invisible preheader, you ned to insert a regular text block at the very beginning of the layout. In this block, insert the text you want to see as a preheader.
But to make the text invisible, you ned to select a font for it whose color matches the background color. In this case, the text will be displayd after the subject, but will not be visible when the letter is opend.
If you are preparing the text in an HTML ditor, simply add to the code:
Recommendations for writing a preheader
Keep an eye on the volume
When writing preheader text, it is important to consider that different email clients have different limits on the size of the preheader text. Your subscribers will see a different size of preheader depending on the device and application they are viewing the emails from.
So keep your text short and sweet: 40 to 130 characters. And put the most important points at the beginning. Even if the text gets cut off, your subscribers will still understand what you wantd to tell them.
