In fact, Google Analytics can provide you with all the information you need.
If you have been using Google Analytics for at least six months to a year – do a behavioral flowchart.
The diagram shows your website and the work must be relevant identifies potential bottlenecks. It shows you the starting page and first and second interactions of the customer journey.
Conducting user experience analysis and research
You can also use Google Analytics attribution modeling. In other words, you need to understand which touchpoints contribute to conversions and then assign weights to them.
There are different attribution models. For example, last touch attribution gives all the weight to customer conversions before best practices for developing a solid lead nurturing strategy the last touchpoint . Similarly, first touch attribution gives all the credit to the first touchpoint.
You can use different attribution models to discover which touchpoints contributed most to actual conversions. There is a ton of data out there.
Collect anecdotal research about user experience
Believe it or not, anecdotal research is just as persuasive as hard data. Nothing can replace actual customer behavior in real time.
You can use Crazy Egg to run heatmaps and scrollmaps and record mouse movements. This information will tell you what is happening on the individual pages of your site.
You can also run a poll or cameroon business directory customer survey . Ask your users to answer a few simple questions to better understand how they found your business and how they interact with your brand.
Get email information of website visitors using Hello Bar
Collecting emails can help you flesh out your customer journey map and gain direct communication with your audience.
Start by logging into your Hello Bar account. Select the “Grow your mailing list” objective.
Then, create the top bar with whatever content you like.
When people subscribe, they receive the offers you promised and become part of your mailing list.
