16 General and B2C Email Marketing Statistics to Note
Likewise, email marketing can work wonders for B2C businesses. Effective use of email marketing can help convert leads into customers, improve raising the rate, the central bank limits not only customer loyalty, increase engagement, and more.
Now let’s take a look at the latest general and B2C email marketing statistics to gain some industry insights.
1. There are more than 400 million active email users around the world
If you’re still doubting whether email marketing is a great marketing channel, this statistic might be just the confirmation you need. One of the what is a preheader: types, examples and recommendations biggest benefits of using email to connect with your customers is that almost everyone uses it.
According to Statista, there were 426 million email users worldwide in 2022. This number is expected to reach approximately 4.73 billion by 2026.
2. Segmenting your email marketing campaigns can lead to revenue increases of up to 760%
Email segmentation allows you to provide a better, more personalized customer experience. This ultimately leads to increased engagement cameroon business directory and customer loyalty.
3. Adding videos to emails can increase click-through rates by 65%
Videos are growing in popularity. Adding videos to your personalized email marketing campaigns can greatly impact their success rate. Videos are a great medium to capture your audience’s attention, especially in today’s world of short attention spans.
4. Welcome emails generate 320% more revenue per email than promotional emails
Welcome emails are not only great for introducing your brand, but they’re also effective at generating revenue.
5. 52% of customers made a purchase after receiving marketing information via email
If you’re still hesitating about sending marketing emails to potential customers, this statistic might help you make up your mind. According to email marketing statistics, not only will your subscribers open and read your emails, but 6 out of 10 will complete a purchase.
6. 77.5% of business owners use AI to personalize marketing emails
We cannot ignore the power of AI in email marketing. This technology plays a vital role in optimizing and automating the email marketing process.
It’s no wonder that the use of AI in email marketing continues to increase, with almost eight in ten marketers using it to plan, execute, and analyze their campaigns.
