What is considered a good email marketing conversion rate?
We know that email marketing works.
Today’s email marketing staying safe on the internet statistics don’t lie. You can use this medium to attract more leads and convert them into customers.
This is not representative of the , but the number is impressive.
In fact, recent research shows that average email marketing campaign results across industries are as follows:
- Average open rate: 37.72%
- Average click-through rate: 2%
This means that just over a third of your how to create and launch an email newsletter subscribers will open your emails, but less than 5% will click through.
Depressing, right?
However, this doesn’t mean that email marketing doesn’t work. In fact, quite the opposite, as we’re about to take you through the email marketing statistics we compiled .
How to Grow Your Email List with Hello Bar
Before you can start collecting your own email marketing statistics, you need subscribers. For that , you need a reliable method for collecting leads.
That’s where Hello Bar comes in.
Create a top bar for your website for people cameroon business directory to sign up for your email list. Add an enticing lead magnet to entice them to click.
In the following example, the CTA is accompanied by an effective lead magnet.
You can also create other types of bars, such as sliders and exit popups, to increase your signup rates.
7 Awesome B2B Email Marketing Statistics
As a B2B business owner, email marketing is one of the most important tools you can leverage to generate more leads and sales.
Let’s take a look at eight of the latest B2B email marketing statistics:
1. 31% of B2B marketers consider email marketing the most influential channel
Today’s B2B marketers use multi-market strategies to attract customers, enhance the customer experience, and build loyalty.
Act-On and Ascend 2 recently conducted a study on B2B multi-channel marketing. They found that email marketing is a strong contender in the B2B marketing industry.
About a third of the 98 B2B marketers surveyed cited email marketing as their most influential marketing channel. Even common channels like influencer marketing and print advertising were considered less influential.
2. The average opening rate of B2B emails is 21.5%
The success of marketers’ efforts largely depends on whether their emails are opened. Generally speaking, about one in five recipients will open an email sent by a business.
