Put your ear to the ground: real time listening
Real time marketing, that’s what we’re talking about. This is not possible without ‘real time listening’. raimondo says u.s. to finalize china auto crackdown rules next week So you have to be well informed about what’s going on both internally and externally. So make sure you keep an eye on the following things:
news from your own company (for example product launches)
events of your own company
how your company is talked about and with (social media, webcare, influencers)
how your direct competitor is being talked about and what they themselves are posting
relevant topics/themes for your brand (for example a festival for Heineken)
trending topics – what people talk about a lot: news, gossip
influencer topics – what do influential people talk about
long term trends – what people
A talk about a lot over a longer period of time (people talk about a heat wave for days)
These are things that can be driven both internally and externally. There are various tools and possibilities 5 ways to increase order confirmation page conversionavailable to monitor this. It is best if you can automate this – even if only partially. This is especially possible for the internal part, where your keywords are known. Various monitoring tools (such as Coosto) have the possibility to send alerts when your brand is being talked about. Of course, there are several tools on the singapore lead market, such as Media Injection, Buzzcapture and Microsoft Social Listening.
There are also several tools on the market that allow you to read RSS feeds (yes, they still exist!). Personally, I use Netvibes for this . Trending topics on Twitter are easy to follow, accounts such as @trendinaliaNL and @twimmercom keep track of this for you. You can place these accounts in a Twitter list and include them as a column in a tool such as Hootsuite.
It does require discipline to dive into this content regularly, so it’s a good idea to schedule it in your calendar or incorporate it into your daily routine.
