Decide for yourself which channels you want to hook into. Facebook and Twitter are logical channels for posting a hook. You see that few brands post hooks on LinkedIn. This is not surprising, because LinkedIn is a more business-like channel and hooks are often accompanied by humor. On the other hand, LinkedIn is a great place to hook into events in the country. Why not a good post about The New Way of Working when the Work and Security Act is current? In my opinion, hooks do not always have to be funny or sharp. The definition above refers to an advertisement, but it can also be a good piece of content that is less or not at all advertising.
From monitoring (or real-time listening)
things can come up that are not suitable to hook into, such as a crisis situation or a very delicate issue. In this case, PR must be used. In this article I will not go into crisis communication in more detail, because this ultimately concerns a different process.
However, it may be that PR uses the available social media channels in a crisis situation. In some situations, real-time strategic adjustmentsPR could even choose to use a hook in a crisis situation.
Urgency versus relevance
At work we often have the discussion: should we join in or leave out? When a situation arises that you might want to join in on, you also want to act quickly and not get caught up in a lengthy discussion. You can use a simple quadrant for this that can later be translated into a workflow. First of all, the quadrant.
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A question I hear regularly: should
I start blogging? And the question that automatically follows: why should I start blogging? There are singapore lead entrepreneurs and marketers who ask themselves that. Because blogging is not effective for every company or sector? Isn’t it a waste of your time?
Fortunately, not every entrepreneur or marketer thinks this way, as the infographic below from CJG a guide for implementing devops in the healthcare industry Digital Marketing shows. They mention a report from Hubspot, which shows that 81 percent of marketers believe that blogging is a crucial part of the business process. Not convinced yet? The creators of this visual give you eight arguments to get started today.
