Advertising on Facebook can be done in different ways. For example, you can promote a message on since china officially launch the public reits pilot program in 2020 your page in just a few clicks using the ‘Promote’ button under your page messages. In most cases, I would advise against this, because Facebook has limited the possibilities of this function to a minimum. This function is therefore really aimed at page administrators who want some extra reach quickly without having to delve into all the possibilities.
It is better to use the Facebook Ads Manager. Here you will find almost all possibilities for advertising on Facebook. Fine if you make an advertisement on Facebook every now and then. But for the professional advertiser (read: people who want to achieve the maximum result for the least possible money) the Ads Manager is not a serious option either.
Facebook Power Editor
Professional advertisers all use the Facebook Power Editor (or a third party Facebook advertising suite like the Dutch The Next Ad ). The big advantage: with the Power Editor you can quickly create multiple campaigns and ads offline and upload them to Facebook in one go. In addition, you can easily duplicate ads, ad sets or even complete campaigns for split testing.
Power Editor
Facebook Power Editor, click to enlarge
Now many people still think that this is only an option for companies with a big budget. That is really nonsense. The Power Editor is also there for those companies that have a small budget but are looking for serious results!
2. Conduct a target audience volume survey
An important first step for advertising on Facebook is audience research. If you are going to spend money on Facebook, this is singapore lead perhaps the most crucial step for success. You are looking for the most relevant audiences for your business based on demographic factors (age, location, gender, etc.), interests and behavior. best practices for developing a solid lead nurturing strategy The targeting options on Facebook are very extensive, so it is important that you take the time to explore all the possibilities.
