There are only two attractions that do not give their Facebook page a place on the homepage: Madurodam and Sexmuseum Venustempel. The Amsterdam Waterduinen does not refer to Facebook, but offers a podium for Facebook photos on its homepage.
Pioneering on YouTube
The use of YouTube is not yet commonplace, but there are a number of pioneers at work. The Efteling while tencent is buying back shares is such a pioneer, or has perhaps already outgrown this role. With over 44,000 subscribers and a continuous stream of new videos, the park from Kaatsheuvel presents itself strongly. Within the channel, the Efteling offers various storylines, ranging from ‘ask the Efteling’ to the ‘making of’ of new attractions. In this way, it stands out far above other day attractions.
Most players seem to use YouTube as a cheap hosting place: videos seem to be placed primarily to enable display as streaming video on their own website. The step to use YouTube as an independent channel often has yet to be taken.
Social media mix
while Twitter is experiencing a decline. This development is not yet reflected in the social media mix of clean email the average amusement park. Only 11 of the 50 day attractions examined mention the Instagram account on the homepage. Twitter remains widely offered (despite the fact that it has hardly email newsletters with an open rate of over 63% for a spanish manufacturer of dietary supplements – case studymore users than Instagram). The routine of Twitter use currently still wins over the growth potential of Instagram.
Who’s next? The use of Instagram
The collection of day attractions of the NBTC is varied. Amusement parks, sports outings (swimming, skating and skiing), museums, zoos and tours/guided tours alternate in the top 50. How is this on social media? Another comparison, this time focused on visits per attraction category.
