The question then remains how to interpret this value in the broader context of marketing communication activities and even in relation to business results. The outcome of the PR value does not constitute a concrete amount that can be count as turnover. The PR value provides insight into the contribution of earn google ads is crucial for business mia, in relation to, for example, outcomes from paid and own mia. This ultimately leads to insight into the contribution to business objectives. The effect of PR on business results always remains an interplay between multiple touch points with your target group that lead to a purchase. But by structurally translating mia attention into PR value, its contribution becomes increasingly clear.
Of course, there are endless KPIs
possible to measure the value of mia attention. But as also became apparent from the AMEC, it is important to look beyond the pure advertising value, that the KPIs are comparable for all mia, and that PR factors such as sentiment, branding and core message are includ. After Clipit also introduces the PR value calculation for radio and TV this fall, we will have a value on the market that matches that. Then it is up to us as PR people to benefit from the insights!
A cautious behavior and their general distrust of
Choice
Both the attitude of adults and the attitude of young people have their advantages and disadvantages. It is clear that they exclude each other. We have to make a choice ourselves. Are we going to define ourselves less firmly, as young people already do , or are we going to put ourselves and others search engine optimization united states america in increasingly narrow boxes? Do we want to know everything about others before we trust someone or do we start contact cautiously? Do we want to be convinc by the goodwill of others insufficient planning and not targeting the right channelsor do we want to have general rules that determine this?
