Maersk Line
Maersk shows that a nice active community can also be created on LinkedIn. With more than 105,000 relevant members, the Maersk Companypage can certainly be called successful. After a social media survey among customers and stakeholders, it turned out that the community preferred to get in touch with the organization via LinkedIn. The page stays lively by listening carefully to the community and sharing news from the shipping industry. In addition, Maersk has started groups based on different disciplines in which they discuss recent developments in the industry with experts.
By becoming a knowledge and news platform, Maersk has managed to become a place where professionals how to choose low-costan find each other. Below is a post from the Maersk page, showing that news items alone generate a stream of responses from engaged Maersk followers. Take a look at Maersk’s LinkedIn page yourself. It’s a very interesting place to get ideas.
Maersk-line-linkedin
Djoef
A completely different example is Djoef, whose goal was to increase organic reach and thus engagement. With Komfo, the Danish student union delved into the target groups. The union also looked for ways to contribute to the conversations.
Djoef is mainly concerned with political issues and stands up for the rights of students. These are not exactly sexy subjects. It is also not always easy to reach the supporters in the right way with the difficult material that unions have to deal with.
Large organic reach
Djoef is very aware that it has a difficult audience. On two sides. Students are mainly busy with student life. And policymakers search engine optimization mails are not always waiting for ideas and comments from the student union. Nevertheless, Djoef now has a very active community and Djoef knows how to combine difficult issues and fun content. management in online education It is precisely by becoming part of the community that they achieve great results.but it still generated a huge reach. In addition, Djoef managed to move the conversation to their own Facebook page.
