In addition, Tradeinn also expanded its international presence, including specialized
Since eCommerce has been gaining prominence, many physical stores have been opening their own online channels , but the reverse path is also viable and can be quite profitable .
A physical location helps us greatly with local sales
attracting an offline audience. In addition, we can leverage the famous ROPO (research online, css practical skills and strategiesbuy offline) and showrooming (see the product to buy online) to our advantage, since everything is part of a single ecosystem.
Additionally, incorporating a physical store allows us to expand our logistics capacity , using it as a collection point or Click & Collect .
It’s true that expanding your eCommerce
business beyond the digital realm can require a significant investment in the purchase or rental of space, staff, and other resources. However, there are also more affordable alternatives, such as pop-up shops .
These pop-up stores allow us his resource strategically, activating them when our strategy demands it.
A prominent example of this strategy is Nordstrom and Bonobos, which have consolidated an omnichannel approach. ukraine business directory Although they are not pop-up stores per se, these e-commerce stores have used the combination of both channels to solve problems specific to the fashion market. This market is one of the npo should not behave like a monopolistmost profitab certain barriers to overcome.
Nordstrom, for example, has implemented services such as ” Buy Online, Pick Up in Store ” and ” Reserve & Try in Store ”
