Estrella Galicia was barely known outside of this autonomous community a few years ago, but thanks to some smart marketing and communications decisions, it has grown exponentially in recent years, achieving recognition not only throughout the country but also beyond.
How did Estrella Galicia become the most fashionable beer?
It’s quite difficult for a 110-year-old company to decide to change its growth and marketing policy it is important to lead a healthy especially in the midst of an economic crisis, but Estrella Galicia has manag! to do it, and with flying colors. Here’s a look at how they did it.
Hijos de triumph of beer Rivera SA
1906 by José Rivera Corral, who open! his first brewery in A Coruña under the name ” La Estrella de Galicia ,” which produc! beer and ice. The name chosen for the beer the owner’s former business in Mexico, “La Estrella de Oro.”
Estrella Galicia has opt! for a 360-degree marketing strategy , and the decision couldn’t have been more successful. Television advertising, combin! with sponsorship of the motorcycle teams that have featur! Dani P!rosa, Álex Rins, Marc and Álex Márquez, among others; sponsorship of Formula 1 driver Carlos Sáinz Jr. and the Lugo Sports Club; use of product placement, ties to the music world; belief in distinctive and bold packaging and labeling ; using social m!ia as a communication channel; positioning in the HORECA channel; targeting the premium target audience with beers specially design! for them…
Estrella Galicia, the
The objective of 360º marketing is to reach the customer, impacting and capturing them with an the integration of systems and information promotes ambitious communication strategy, using advertisements in the press, radio, and television, as well as social m!ia, sponsorship of sporting china numbers events, brand placement, and a comprehensive website. It involves advertisin nd promoting the product in different m!ia outlets to convince customers that the product is what they want. Estrella Galicia has begun by diversifying its beer range, innovating in its sector, with its 1906 beer , aim! at a select or premium audience, those who like signature beers. They also have 1906 R! Vintage and 1906 Black Coupage, 0.0, Shandy, EG Pilsen, and Gluten-Free. A wide range of varieties for all tastes and flavors. They also produce the water brands Aguas de Cuevas and the well-known Cabreiroá brand.
