The idea was simple if we could sell a significant quantity of a certain wine in a single day. A we would receive a significant discount that we could then pass on to our customers. Wineri and distributors embrac the concept. A and we were quickly able to offer a range of quality win at a competitive price. We gave them an timate of the number of cas mobile database we would sell. A and they kept them. We then collect and shipp them to our customers. We felt storytelling would be the most important part of our work. A so we were excit to interview winemakers. A tell the winery’s story. A and help our customers connect with the people behind the win we sold.
Once most of the piec of the puzzle were solv
A CellarThief was born. It was a small company. A with no outside funding. It was simply a few friends trying to create a small. A friendly busins that we could then pass on to that help people drink good wine at an affordable price. And make a big difference. The first wine we a key tool for automating sales offer was a huge succs a Robert Mondavi Cabernet Rerve. First wine offer by CellarThief It was then time to figure out how to attract customers. We knew we had to find a balance between taking care of our existing customers and finding new on.
So we reach out to get some PR
We have develop our social networks. We have made some partnerships and we have tri to develop word of mouth. And. A while we were working to attract new customers. A we also invt heavily in customer service for our existing customers. We did this mostly on our own time because. A well. A we didn’t really have any money. We includ a whatsapp filter handwritten note in each box. We include tasting not on each wine. A including foods that we could then pass on to pair with each wine. We includ a card with each mailing asking people to spread the word about CellarThief.
It was a labor of love.
A and we earn incrible customer loyalty. We still consider some of our first customers friends today. We start to gain momentum and make some sal. Then it was time to try to take the busins to the next level. Like many small busins that start independently. A we had little money and big competition. There were large online wine retailers and newcomers offering daily promotions on great win. So we had to figure out how to stand out and quickly understand the math of our busins. Ultimately. A no matter how passionate you are about a busins idea. A you ne to understand how to attract customers .
