Display personalized content within the same email depending on who the recipient is. For example, show different offers to new subscribers vs. returning customers.
5. A/B Split Testing
Test subject lines, content, images, or entire cio and cto email lists workflows to identify what works best. ActiveCampaign makes it easy to test and automatically deliver the best-performing version.
6. Lead Scoring
Assign scores to contacts based on actions how to fix and avoid xss attacks in wordpress like email opens or site visits. This helps sales teams focus on high-intent leads and improves conversion rates.
7. Email and SMS Integration
Send SMS messages alongside email campaigns fans data for a multi-channel experience. This is perfect for event reminders, order confirmations, or time-sensitive offers.
8. Built-in CRM
Manage deals, track contact history, assign tasks, and automate follow-ups—all within the same platform.
