Tuesday often tops the list for best open and click rates.
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Wednesday and Thursday also show strong performance.
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Monday is less effective, as recipients catch up from the weekend.
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Friday open rates tend to decline vp engineering email lists as people wind down for the weekend.
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Weekends generally have lower engagement, but can work for specific niches like leisure, entertainment, or B2C products.
Factors Influencing the Best Time to Send Email Marketing
1. Audience Demographics
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Age: Younger audiences might 9 best genesis kids tops for wordpress (2023) check emails late at night, while older professionals tend to stick to work hours.
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Location and Time Zones: If you dating data have a global audience, segment your list by time zones to send emails at optimal local times.
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Occupation: Office workers and freelancers have different email-checking habits.
2. Industry Type
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B2B emails perform better during work hours.
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B2C emails might see more engagement in evenings and weekends.
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E-commerce may benefit from early morning or late-night sends to catch impulse buyers.
3. Email Content and Purpose
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Promotional offers might do better during lunch hours or evenings when recipients have time to shop.
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Newsletters or educational content might perform best during weekdays mornings.
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Urgent or transactional emails should be sent immediately regardless of timing.