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Best Days to Send Email Marketing

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Tuesday often tops the list for best open and click rates.

  • Wednesday and Thursday also show strong performance.

  • Monday is less effective, as recipients catch up from the weekend.

  • Friday open rates tend to decline vp engineering email lists as people wind down for the weekend.

  • Weekends generally have lower engagement, but can work for specific niches like leisure, entertainment, or B2C products.

Factors Influencing the Best Time to Send Email Marketing

1. Audience Demographics

  • Age: Younger audiences might 9 best genesis kids tops for wordpress (2023) check emails late at night, while older professionals tend to stick to work hours.

  • Location and Time Zones: If you dating data have a global audience, segment your list by time zones to send emails at optimal local times.

  • Occupation: Office workers and freelancers have different email-checking habits.

2. Industry Type

  • B2B emails perform better during work hours.

  • B2C emails might see more engagement in evenings and weekends.

  • E-commerce may benefit from early morning or late-night sends to catch impulse buyers.

3. Email Content and Purpose

  • Promotional offers might do better during lunch hours or evenings when recipients have time to shop.

  • Newsletters or educational content might perform best during weekdays mornings.

  • Urgent or transactional emails should be sent immediately regardless of timing.

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