When you hit “send” on an email campaign, it lands in your subscriber’s inbox — but that doesn’t guarantee it will be seen immediately. Emails compete for attention alongside hundreds of others, notifications, and daily distractions. If your email arrives at the wrong time, it risks being ignored or buried under newer messages.
According to multiple studies, the timing vp manufacturing production email lists of your email can impact open rates by as much as 50%. This means that by simply adjusting when you send your campaigns, you could dramatically increase engagement without changing your content.
General Best Times to Send Email Marketing Campaigns
While every audience is unique, data review of the theme sydney pro aggregated from millions of email campaigns reveals some general patterns:
1. Mid-Week Mornings: Tuesday to Thursday, 9 AM to 11 AM
Most studies show mid-week mornings egypt data consistently deliver high open rates. People are usually settled into their workweek by Tuesday and more receptive to non-urgent emails than on Monday (often overloaded with catching up).
Sending between 9 AM and 11 AM aligns with when people tend to check their emails after starting their day.
2. Early Afternoons: 1 PM to 3 PM
Right after lunch, people often check their inbox as they return to work. Emails sent during this window can catch subscribers during a natural break.
3. Late Evenings: 8 PM to Midnight
For some audiences, especially B2C or global customers in different time zones, late evening emails can perform well. People may check their personal emails before bedtime, offering a quiet time to engage.
