We know that all online marketing campaigns, actions, and strategies are geared toward conversion, toward generating a conversion. But what latvia phone number data do we mean by conversion? What actions can be considered a conversion?
Keep reading and discover all the secrets of this term that you keep reading about in all kinds of blogs, articles, and websites!
What is a conversion?
In digital marketing, we call ” conversion ” each of the actions that the client takes and that are aligned with our objectives .
The first step in any marketing campaign is to establish a goal. This primary goal will define what a conversion is in our campaign.
Conversion rates
This type of conversion is the cornerstone of success for most businesses. It occurs when a visitor to your completes a purchase. In other words, you convert a visitor into a paying customer, thereby generating direct revenue for your business.
Lead Generation Conversion
Lead generation is essential for many businesses, especially those operating in the digital space. This type of conversion occurs when a visitor provides their contact information, such as their email address or phone number, in exchange for something valuable, such as an e-book, a free consultation, or a newsletter subscription. These leads then always bring plenty of business cards become future sales opportunities.
Conversion of registration or subscription
Some companies encourage users to register on their platforms or subscribe to services. This can include creating user accounts and subscribing to streaming services. Conversion is when a visitor becomes a registered user.
Content download conversion
Offering downloadable content, such as reports, guides, or apps, can be an effective strategy. Conversion occurs when a visitor downloads this content in exchange for information or registration.
Conversion on social networks
Social media plays an important role in digital marketing. A social media conversion can include a user following your profiles, sharing your content, or clicking on a link to visit your website. These actions can lead to increased visibility and crawler data engagement with your brand online.
