Creating value
In this era of (information) overload, we are looking for value. What is the value of content, the add value for the target group, the news value for the mia? More and more KPIs are becoming available that provide insight into the ROE (Return on Engagement) of earn mia. How all this mia attention contributes geographic segmentationto realizing your business objectives is a step further: the ROI of PR. Not only as an internal yardstick, but also indispensable as evidence to your customers.
Innovation in traditional mia monitoring
To provide insight into that value, we ne big data: all mia content, but also data enrichment that says something about the content and the source. The techniques to map that are developing rapidly. Not only for new mia, but also in the traditional mia world, innovative initiatives are emerging to provide an answer to the relevance question.
For example, startup Mia Distillery recently develop a speech and image recognition technology for radio and TV that allows a user to retrieve exactly the information on a specific theme that is relevant to him. Initiatives such as Blendle make it possible to make the print word completely searchable, provide it with enriching information and then offer it to the reader in a customiz way.
on supply and demand is a method that has been us by online and social mia monitoring tools since 2001 bas on search queries, text analysis and use of contextual data. Now that data enrichment is also possible there thanks to the digitalization of traditional mia, mia attention can be measur equally search engine optimization united states america across all mia. Not only knowing that you are there, but also how you are there.
Advertising value as a leading parameter
By knowing where you stand, you can say something about the effectiveness and impact of your PR efforts. Thanks to leadership and management fundamentals and strategiesdata enrichment, these can even be substantiat with hard figures. This is an essential component for every communications department that is still too often missing from the boardroom table. But which KPIs are leading in presenting these figures?
