In support of debit cards for youth, Sber and SberMarketing’s Event Lab held a road show “SberSpot”. The Event Lab team spoke about the concept of the road show, the Ambassadors in a mobile organization of festivals and the results.
Objectives and tasks Ambassadors in a mobile
The main objective is to promote youth SberCards, which allow you to get a loan for education, increased cashback in
the categories “Education”, “Online games”, “Cafe”, special conditions for servicing and SberPrime subscription.
The first stage in support of youth cards was a collaboration with street art artist Alexander Tito – Sber, with the
support of SberMarketing, released a limited collection of cards with exclusive prints.
The next stage required deep communication with the egypt business email list target audience, capable of attracting attention, creating an emotional connection and remaining in memory – for this, Sber turned to Event Lab SberMarketing.
Target audience Ambassadors in a mobile
Young people aged 14 to 21 inclusive lead an active lifestyle and are fond of skateboards, bicycles, scooters, and rollerblades.
Idea and concept Ambassadors in a mobile
When developing the idea, the key factor was nativeness. Outdoor parties, street art, music and extreme sports are the summer formula for most teenagers. To get into the audience’s interests, the Event Lab team decided to organize a large-scale festival road show with the participation of professionals from the world of extreme sports, artists, painters and musicians.
The team chose four cities for the project: Saint customer experience strategies Petersburg, Nizhny Novgorod, Kazan and Samara. Moscow was deliberately abandoned due to the eventfulness of the capital.
Implementation Ambassadors in a mobile
Road show
Four professional riders became the project ambassadors:
- Pavel Mushkin, Chairman of the Board of the regional public organization for the development and popularization of skateboarding;
- Egor Kaldikov, multiple champion of Russia and popular skateboarder of the Russian Federation;
- Pavel Terentyev, the first Russian BMX champion;
- Vlad aka “Samokatchik”, blogger, multiple winner of international competitions.
Ambassadors in a mobile home traveled across the caseno email list regions of Russia — in each city they participated in festival activities, involving the local extreme community and like-minded people in communication. A production group specializing in filming extreme sports monitored the moments and highlights of the tour.
