Everyone has their own NPO channel
Hooking into content marketing should be done carefully: in America, the dividing line between journalism and branding is blurring. Sponsored […]
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Content diversity is the strength of the NPO
Half the world watches Dutch commercial and public broadcasters. Dutch design ( Dutch Design ), and Dutch advertising agencies are
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They are free . No paywalls. Certainly not multiple ones.
Content is the reason why people watch NPO. Only people don’t watch NPO, people watch a program, then a
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NPO should not behave like a monopolist
In fact, you have to – as VPRO has often done – invite people to use your content via creative
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Ironic counter-movement
NPO is going to put the public content already paid for by the Dutch behind three paywalls (NPO Plus, NL
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The biggest disappointments of the NPO online are
There is – especially among broadcasters – a lot of resistance to the online plans of NPO: to centralize all
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Shortcuts make our lives more pleasant
Time is money. Especially in this fleeting and digital age. Many entrepreneurs find maintaining social media channels a time-consuming task.
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On social media you communicate impersonally
That still seems to be the starting point for many companies and governments. Of course, it is efficient to link
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May sends a message out into the world
Twitter campaigns still make remarkably frequent use of mentions (mentioning a person (@xyz) in a message), but the aforementioned
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Twitter or Facebook: adding a photo or
Ultimately, it’s all about the content. The most important thing remains: know your target group and tailor your – preferably
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Tips and tricks for sharing and being shared
Customer service If Google is going to position itself as a sales channel, the company must also ask itself
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Payment Service Providers beware!
The button itself As we can read in the article in The Wall Street Journal , Google will first