In fact, the cinematic pins function more like gifs than videos. When you click on the pin, nigeria phone number library the animation appears large on your screen and plays in a ‘loop’, comparable to the creative self-repeating 6 second videos within the application Vine .
The cinematic pins were introduced with partners such as GAP (#1969denim) and Wendy’s (delicious meals made using fresh ingredients). The latter tells a true ‘strawberry fairy tale’ in the cinematic pin and gives a glimpse into the journey from the country to the salad bowl. An attractive opportunity for visual storytelling within Pinterest for Business.
The cinematic pin and the buyable pin are new possibilities within the three-tier advertising model introduced this year . The revenue model is comparable to that of Facebook and could well herald an upcoming IPO. Pinterest expects a (net) turnover of 159 million dollars this year – partly due to the promoted pins (compared to 25 million dollars last year). On Techcrunch : ‘Pinterest is striving to build a platform with the scale and engagement of Facebook and the purchasing intent of Google.’
pinterest funnel
Source: Pinterest for Business
Advertising model
Looking at the advertising model, it starts with creating (brand) awareness. The cinematic pin is of course the eye-catcher here. Advertisers pay a price per 1000 views (CPM: costs per mille).
The second tier is based on potential purchase intent. Here, billing is based on CPM, cost per click (CPC) or cost per engagement (CPE).
And then there is the third tier based on cost per actual action (CPA). In addition to the buyable pins, there are also app pins for example : users can download an app directly without leaving Pinterest.
To top it all off, and to help (large, valuable) brands create effective promoted pins, clean email Pinterest even launched a real creative studio, the ‘Pin factory’.
Pinterest interesting?
Kim Stolk previously gave you ‘ 5 reasons why Pinterest belongs in your content 20 of the best email marketing tools of 2025 strategy ‘. In my opinion, there are more and more: new possibilities to touch your target group in the heart with your story. We hope for the redeemingAwareness inten words soon: soon to be seen in the Netherlands!
