While making things super-easy to understand for your buyers is highly recommended! sometimes! just making your B2B website completely appealing can be a huge benefit on its own.
We just blogged about what makes truly beautiful B2B websites! but it’s worth noting that beauty also helps the UX. The concept of thin-slicing means that your B2B buyers are able to judge whether or not they find your website appealing! so it’s in your best interest to design for aesthetics as well. After all! how nice your website looks is a part of the UX! any way that you slice it.
Look at it this way: Even if your user interface is highly efficient and your buyer is able to find your different price points for your services with no friction! an unattractive site design can ruin or at least degrade the overall UX.
It also doesn’t help if the site usability is high because the navigation is so good that your buyer can return time and time again to find what he wants… only to be turned off by an ugly color scheme or contrast that just doesn’t work.
Your website looking nice will never affect your conversions negatively.
That’s not just us saying that—that’s a hard truth backed by science. So if you want a high-converting B2B website! you have to understand that attractiveness is not something you can sacrifice. It is a key component of very effective UX because it’s also something that your buyers want.
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Now that you know that your buyers respond more favourably to a gorgeous-looking website! spend some extra time to find a web designer who has a solid understanding of broader design in general! which will undoubtedly complement your efforts to build a more beautiful B2B website.
A competent designer should be well-versed in the philippines whatsapp number data 5 million following principles of design:
The Figure-Ground Relationship
Similarity
Proximity niform Connectedness & Good Continuation
Common Fate
Closure
Aside from that! he also has to have a fundamental this requires customer stories instead of a star rating grasp of what people think of when they think of beautiful websites. In other words! your designer also has to canada cell numbers know what the best practices of website aesthetics are. Here are some showcases of stunning websites! just for inspiration:
10 Award-Winning Websites With Kick-Ass Designs
Top 10 B2B Websites 2013
60 Beautiful Examples of Websites With Full-Blown Video Backgrounds
25 Beautiful Responsive Web Design Examples for Inspiration
Conclusion
The big takeaway from this post is that UX design without customer research—in fact! without keeping the customer in your mind at all stages of web design—is doomed to failure.
