I expect WhatsApp to be included in the communication mix of companies between now and 12 months. This could be at the expense of sites like Twitter or Facebook. On Facebook, your messages are only read by a maximum of 15% of your fans. The effect via WhatsApp is much greater. On the other hand, you also have to be much more selective.
Group chat & webcare
If you work in a larger company, you can have teams communicate quickly with each other via the three factors influencing buyer’s choice on the marketplaceroup chat. Here too, I expect that a certain obligation will arise for teams that have to be ready 24/7 and have to be able to switch quickly, for example in crisis communication. Webcare via WhatsApp, now already called appcare, is on the rise. Not everyone is on Twitter or Facebook and wants to ask a question or file a complaint there. Almost everyone with a smartphone also has WhatsApp. If you arrange expectation management well, this is a very customer-friendly tool.
Maximum 256 participants in a mailing list
There are certainly still disadvantages. WhatsApp is not yet set up for large-scale use, for example, a mailing list may only have 256 participants. There are no statistics on whether the reader has clicked on your link and how often. I assume that the developers at WhatsApp will come up with something for this. In the USA, business always comes first.
webcare-team-fotolia
Easy contact, low investment & high return
Business-wise, using WhatsApp can be very useful. The biggest opportunities here are for the independent or SME entrepreneur, the investment is low and the return is high.
WhatsApp is a harbinger of yet another new development in the field of communication. clean email After all the public social media sites, it is time for segmented information sharing. No longer just sending randomly, but thinking carefully about what really makes your readers happy. Being reachable via WhatsApp is also easy for daily contact.
The disadvantage of this compact booklet is that there is still little evidence-based material dedicated to increasing stem awareness and proficiency in underserved communities available. It is all still fresh and new. The average user is online, also reads WhatsApp, but does not want to be buried under messages. Companies will have to be careful with that. And they find that difficult, as we can see from channels such as Twitter and Facebook.
