Segmenting your audiences by age. Location. Or profession can give you better ideas of what content to send them. And in turn. Keep them engag. For more on segmentation and what it looks like in practice. Make sure to check out our guide to segmentation in marketing for the evolving marketer. #6: you’re not a/b testing a/b testing is an easy way to test different elements of your email and see what your audience prefers. A lot of brands neglect to do it. But those who do have seen big results. We ran an a/b test a while back. Simply testing the tone of an email. One email us positive language. While the other was design to try and create a sense of urgency and gravity. Turns out.
Our audience is pretty positive
Our audience is pretty positive. The email with the positive tone won with a 22% higher conversion rate. Email copy in a/b test. Other things you can a/b test include: subject lines length of the email content images personalization template style cta buttons the options are endless really. #7: you’re not monitoring your results one last africa email list newsletter mistake that marketers make with their newsletters is that they don’t monitor their results. Reviewing your metrics after each campaign gives you invaluable insights into what kind of content your audience is responding to.
This allows you to understand
This allows you to understand your subscribers on a deeper level. And learn what preferences they have: if they prefer shorter or longer subject lines. Or if they like all-text emails as oppos to ones with images. Monitoring your email metrics is key to your newsletter’s success. Wrap up there are a lot of bad email newsletters out there. But that shouldn’t discourage you from sending them! When done right. The newsletter has incrible Marketing List power for building your brand and cultivating a sense of community amongst your audience. Just make sure to avoid these common newsletter mistakes and you’ll do just fine. Travel comms made easy travel comms made easy simplify your travel and hospitality emails with our global team and unique integrations.
