As you well know! human emotions are still being studied! but there are some things that must always be kept in mind regarding emotional marketing: there can never be an argument or misunderstanding between the company and the customer! if any problem arises when purchasing a product or enjoying a service! there will be an excellent opportunity to further encourage the customer to continue trusting in the corporation’s benefits! therefore! at this point a personalized! fast treatment is mandatory! resolving only what the customer tells us is wrong and! if possible!
Companies Rivalry with that are most concerned
with managing emotions—both those of their customers and employees—are more likely to survive! as one of the important tools to improve the internet experience because customers and employees will always support them to kee even if they face problems! whether temporary or structural! at a given time.
I would also like to remind you of the post I wrote a week ago about Inbound Marketing and Relationship Marketing! as both types of marketing are also based in one way or another on the management of emotions ! as they are the most primary stimulus of human beings! which will determine whether a ntial consumer decides to buy from one company and not another! and whether a consumer subsequently recommends the services of an organization because they customer-experience-maturity-model-fig6have surprised them! have exceeded their expectations or because they are different from their competitors.Compensating them
There is still much to learn
about emotions and how they affect us in the purchasing decision process! but if as an entrepreneur clean email or company we take into account t d or potential customer! the chances of repeating their purchase will multiply ! and if we also manage to turn them into a brand lover ! despite how difficult it is! we will have achieved a loyal customer for a long time! even for life.
