Continuing with another somewhat atypical e-commerce model, we’re going to talk about Warby expand application scenarios and enrich service models Parker again , the online optician who does things so well on almost every level.
Basically they sell lenses and frames online
they are opticians (so the glasses are prescription glasses), and they have a strong social
But there is also a condition , not to say a drawback, and that is that in order to graduate the client’s vision, it is necessary that they go to one of their physical opticians .
Once again, we have the welcome sage as the headline, but this time it adds a link to the recommender on its website . Its hierarchy, as it’s above the rest of the elements, and its prominent button makes it clear that the main objective of this email is to get the user to take this action.
Explanation of how it works , what generates that authority we talked about at the beginning.
Information about your physical stores , something very important within your strategy.
Information about its corporate social responsibility program , which also positions the brand in a payment service providers beware! spectrum of interest to the customer.
Link to the mobile app to increase the number of downloads.
#3 – AllbirdsComponent with very
Let’s look at an example of me email from a typical e-commerce site . It’s Allbir hing and footwear brand ukraine business directory with its own unique style and a strong ethical component, as it only uses sustainable fabrics.
