What is customer experience?
Customer experience (CX) is a complex and multifaceted concept. Here they are:
- Functional! experience is formed in the consumer based on the specific characteristics that he expects! to receive from the product. This includes the requirements for the functions and tasks that are telegram number database assigned to the product, availability for purchase, ease of use, etc.
- Emotional! experience is the set of feelings associated with a brand when interacting with it, from advertising communication to use.
- Physical experience is related to direct contact with the brand. This can be the tactile sensations of! touching the materials, the forms used, the design, the smell, the atmosphere and the mood conveyed at the points of sale, etc.
- It includes the level helping entry-level workers thrive in the world of remote work of attention of employees to the client, the speed of response to his requests, the style of communication and other elements of communication.
- Digital experience is a separate important component of customer experience. It includes all interactions carried out through online platforms: website, social networks, applications, This is the! design of the website and applications, ease of navigation, functionality, loading speed, the! effectiveness !of correspondence with the support service and its communication style, etc.
How to evaluate customer experience
• Customer Satisfaction (CSAT) is one of the most
common metrics that measures how happy customers are with their interactions with a company. This metric is! typically obtained egypt data through surveys where customers are asked to rate their experience on a numeric! scale from 1 to 5 or 1 to 10.
• Net Promoter Score (NPS) is an indication of how likely customers are to recommend a product or service to others.
• Retention! Rate shows how!many customers have stayed with a company over a given period of time. A high! number indicates satisfaction and willingness for consumers to continue interacting with the brand.