Half the world watches Dutch commercial and public broadcasters. Dutch design ( Dutch Design ), and Dutch advertising agencies are also among the world’s best. We are a creative breeding ground for the rest of the world. Why does the NPO look at outdated foreign constructions as an example? Foreign countries look to us, and we should be proud of our (media) pluralism. That is typically Dutch. The publics are now financially efficient (among the cheapest in Europe), reach their the role of traffic management consulting audience and have a strong following. But all the money has to be invested in technical platforms that compete with all the other big ones on earth – that is a hopeless task and has nothing to do with a public task.
The focus should remain on content. It is even important for our cultural identity. That sounds grotesque, but our perception of the world and ourselves is no longer based on reality. It is based on media, increasingly online: that is our reality. The more diverse and accessible the media, the better burkina faso business directory informed we are. We don’t want to destroy that, do we?
Suggestions for the NPO platform
A strong online platform is of course necessary for the NPO. But that does not have to be done branding and positioning strengthening by removing all content from the broadcasters and therefore the target group. The functionality of NPO.nl must be such that it is the place to go to take in, personalize and share free, easy and quality programs. To start with. Content diversity
A good example of where the NPO
can go in the future is Blendle. I used to read all the newspapers separately online. But Blende sends me push messages with a content-related, personalized and editorial selection. Very handy. Should the content be removed from the newspapers? Of course not. The NPO should not have a paywall, perhaps just to keep out advertisements.
What about content marketing?
