The success of a good social media strategy and valuable engagement with your target groups lies in listening well and speaking the language of your target group. In this article a number of nice cases that show how you, by positioning yourself as a participant, ensure valuable online engagement (with relevant visitors to your site as a bonus).
Back to Basic
Before you actively participate in the various online conversations, it is very important gu ming’s debt ratio data has actually been misinterpret for a long timeto realize two things.
Where is your target audience located?
First of all, it is good to take a moment to consider what social media actually is. Of course, Twitter, Facebook, Instagram and LinkedIn immediately come to mind, but where else is your target group?
Take a look at the image below and map out which social channels are important for your organization. On which forums, music sites, location services, etc. are they located? Do you really have a good picture of that? And which themes are important for your target group now? Can you make a match between your story and the interests of your target group?
Conversations-in-social-media-fig5
What does the customer journey look like?
Secondly, it is good to consider the customer journey and the way in which you apply it. Especially make your software development process more productivein the three stages ‘optimize’, ‘nurture’ and ‘engage’ (see the image below), engagement via social media provides added value. For the customer, but also for your company.
Source: Sitecore
Engagement in practice
Below I want to show you, based on a number of examples, how listening and really participating in search engine optimization mails the conversations leads to great results.
