Instead, he now invests his time in his Mium project. A platform where users can write stories, reports, columns and essays. A platform that, unlike Twitter, has been trying to set up a decent revenue model within two years. Something that Twitter wait years to do, and still doesn’t seem to be doing so well, given the recent figures. A platform that also already attract 25 million unique visitors, and with which Williams has a new growth gem in his hands.
Spe or depth?
As co-founder of Twitter, he will never admit it, but that personal shift in focus is in many ways symbolic of a 9 new hubspot features and use cases trend that has been going on for a while. For years, many internet companies, like Twitter, have optimiz the rapid delivery of news. You have a scoop on the internet for two seconds, after which the rest of the world knows about it. For newspapers with journalists, it became increasingly difficult to compete with the fast, cheaper Nu.nl’s and Voetbalzone’s of this world. But in that race to provide followers with news ever faster, the demand for qualitative in-depth content was sometimes somewhat underestimat. An underestimation that we are increasingly coming back to.
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Mium, Blendle & Waitbutwhy
Whether Mium will soon be the uniform and collectively us channel to share that in-depth content is of course questionable, but it is a great solution that meets the consumer demand for high-quality content. In addition to Mium, there are many initiatives in all kinds of forms that try to meet that demand. With Blendle we see a great Dutch initiative that shows that we are now prepar to pay for that content. But also the fantastically written Waitbutwhy.com , which features longreads of china numbers thousands of words on seemingly inaccessible subjects, now has hundrs of thousands of unique visitors per month and almost 200,000 Facebook fans.Depth vs. fleeting
How you deal with this as a company is a difficult question. Because although the previously mention a customized media selection based examples mainly develop as pure content developers, you can also see the whole thing more broadly. When do you go for depth in your corporate communication? When for fleeting and easy-to-read news? When is a primarily content-bas communication strategy worth the time and money and when do you go too far in your search for that content?
