UX stands for user experience, which refers to how simple and enjoyable it is for your B2B buyers to find exactly what they want to on your B2B website. As such, the user experience dictates that you should put your B2B buyers front and center when you’re designing your B2B website.
That’s the ideal, anyway, but, unfortunately, some companies refuse to follow through on this extremely important best practice of web design.
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UX is short for “user experience,” which is a necessary concept in both web design and business that, unfortunately, has a tendency to be neglected by companies. Here’s the definition of user experience, according to the preeminent experts in the field, the Nielsen Norman Group:
“The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother. Next comes simplicity and elegance that produce products that are a joy to own, a joy to use.”
We’ve defined user experience early on in this blog post because pakistan whatsapp number data 5 million it can sometimes get confused with two equally important, but equally separate, terms that are associated with the user experience. Those are “user interface” and “usability.”
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Oftentimes when designing websites
or products, some companies simply don’t the road to the final bottle of beer was one take the time to invest in customer research, which, plainly put, is dumb. It’s dumb because design like that only focuses on what the web canada cell numbers designer believes is important, and that’s exactly where the inherent problem lies.
Of course, in order to make sure that your customers don’t leave your B2B website, you should be designing with them in mind at all times. This means from the very beginning to the very end, including everything from the planning, design and development to the final implementation, when the site goes live.
Think of it this way: UX design is an engineering job. It should cover all the aspects of:
Hierarchy
Improving site clarity
Directing user attention to the desired action
Aesthetics
If your B2B doesn’t treat UX design like that, your website will just be an overly expensive exercise in decoration that won’t increase your conversions and revenue. And that’s what we want to help you avoid.
