Yes, people do click on Google’s pay-per-click (PPC) ads. Some users quickly skip over these ads. But on a typical day, Google still gets millions of clicks on PPC ads, as evidenced by the revenue that Google’s parent company (Alphabet) makes each year.
In the first quarter of 2022
Google ads generated $54.7 billion for country wise email marketing list Alphabet , or 58 percent of the company’s total revenue. And Google’s ad revenue is growing. During the same period in 2021, Google’s ad revenue was $44.7 billion.
If people stopped clicking on Google ads, you wouldn’t see these results. For many clients, the hesitancy to run Google PPC ads stems from a lack of understanding of the strategy behind using these ads and a misunderstanding of organic and paid search activity.
Organic and paid activity in search engines
Many companies believe that consumers trust organic search results more than paid ones, and that they will skip ads to get to organic results. However, a study by Smart Insights found that only 28% of people believe that organic results are more trustworthy than paid ones.
While some people do skip Google ads, it’s not as common as some companies believe, and the reasons for this vary.
Another point of confusion for some people is the difference between SEO and PPC. Many people think that these terms are interchangeable and because they have invested in SEO, they believe that they do not need to invest in PPC.
SEO is a long game, as results often take 6-12 months to show. And in some industries, achieving the coveted top rankings for the most relevant keywords is difficult due to large third-party sites with huge domain authority as unbiased parties. This is common in the software industry due to sites like Gartner and Captera being difficult to dislodge from the top spots in search engine results.
This is where PPC can go hand in hand with not getting results from yelp, angi, or homeadvisor ads? here’s why and an alternative SEO, helping you pay for the top search engine results pages where you haven’t yet achieved high rankings or where the competition is so high that even over time you’ll have a hard time breaking through to the top.
Ranking for SEO requires authority and trust, which takes time to build and an ongoing strategy that includes backlinks, increasing traffic, and careful use of keywords.
The Value of Google Paid Advertising
Google receives 5 billion search queries every day. The search engine, which has been around for two decades, is trusted by users and is often used to find answers to questions or conduct research before purchasing a product.
With a global audience, Google helps japan business directory brands reach consumers who are looking for answers to questions that your product or service can provide. But don’t worry, you can choose the geography in which you want to place your ads using your target audience information.
Additionally, your competitors are likely using Google Ads to reach their audience, which means your audience is more likely to choose a competitor over you because you are not showing up at the top of the results.
