The first screen displays standard KPN expressions. The second screen has room for department-specific content based on the department’s wishes. These screens are also on the floor at the Board of Directors. Coen: “I advise every organization to do this at the management and Board of Directors. Bring the outside in and show transparently what the customer thinks of you. It is also a good way to show feedback on marketing campaigns, for example how the consumer reacts to our TV commercials”.
The results of the narrowcasting of social data are promising
By showing the relevance of social to employees, a clear change is visible in the mindset of employees switzerland phone number library The customer is increasingly central and the organization is becoming more service-oriented.
Video wall
In the central hall of the head office in The Hague, the video wall cannot be missed. This wall also shows social mentions of KPN on various subjects. These mentions are displayed transparently, no filtering is applied, except for curse words that are automatically filtered out to keep it civilized.
Video wall KPN HQ
How do you organize it?
Setting up and managing the narrowcasting screens, video walls and social data integrations requires a lot of organization. Especially in a corporate environment like KPN it is a challenge to connect the old and new worlds and to be able to switch quickly. You need a different type of employee, the old and new worlds have to find each other.
Development Each department
Within KPN, these tools and integrations are developed in an agile manner . search engine optimization mails Small teams from the social media team work on developments in social. For example, Daan is responsible for the narrowcasting screens that were purchased with the help of a marketing budget. Coen: “From a marketing perspective, we see the need to communicate transparently and show employees what customers think of us. It would take a long time for the screens and associated hardware to be operational via the existing IT processes. That is why we have chosen to finance this from marketing. We first have to entice the internal organization and let them interpreting the roi indicator – the most important information experience what this yields. We are now in the process of transferring management to IT.”
