Among our clients there are some very unusual ones. For example, Hoof Doctor is a manufacturer of products for professional care of horses’ hooves: ointments and liquid means for application.
It may seem that this is not a typical product for email newsletters, unlike clothing or online courses. But it has a specific target audience. And in the case, we want to show that email marketing is effective for different areas, including product manufacturers.
Hoof Doctor sells its products in four regions.
Accordingly, it has four market segments – the US, Canada, the UK, Europe – and four websites for each of them: goal of the project is to help phone number library Hoof Doctor make its email marketing channel more effective and profitable, increase sales and stimulate repeat purchases.
- Expand your subscriber base.
- Perform the necessary technical settings and integrations.
- Improve and launch several types of email newsletters (welcome, regular, trigger).
Next, we will tell you step by step how we worked on the project.
Technical audit
When changing or building a new email the ability to study the material strategy, we recommend starting with an assessment of the existing situation and looking for problem areas.
For our American client, we conducted a general channel assessment:
- tested email deliverability,
- checked the technical settings of SPF, DKIM and DMARC records,
- developed detailed instructions for these settings.
Fragment of the technical settings manual (screenshot of the “Contents” page)
Setting up SPF, DKIM, and DMARC records is essential to ensure that your emails end up in your inbox and not in your spam folder.
We also created instructions for the client on how to install a logo (avatar) in mailings – this is a graphic image next to the sender’s name.
Setting up an avatar in a commercial newsletter is an important part of brand identity. The visual element immediately begins to be associated b2b phone list with your company, makes the letter more recognizable, which strengthens trust in the brand as a whole. A high-quality avatar or logo emphasizes your professionalism and attention to detail.
